Youtube has a new face
In August 2017 YouTube introduced new design and logo developed by in-house design team. Besides renewing the website and mobile interfaces, its logo changed dramatically for the first time since 2005.
The UI of the entire YouTube platform changed crucially making UX even better: mobile apps got native support of vertical and square videos that would adapt to particular screens; the desktop version got a dark mode that allows to watch videos against black background. This function was meant to make it easier for users to watch videos after dark. YouTube has also been trying to introduce gesture-control for quite a while now. Currently users can rewind content by double tapping on the screen.
The logo refresh is "the bright red cherry on top of this update sundae", as YouTube themselves state in their announcement. It still uses the same color scheme with black, white and red as its main colors. However, the red is now of the purest shade, the one that goes to the RGB of video. Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens.Besides, they decided to ditch the original typeface, Alternate Gothic Number Two, and design one of their own. Technically, this is an absolutely fantastic type update with thought-through elements and ideal spacing.