Woodford Reserve Bourbon redesign

Studio MPLS redesigned the packaging for Woodford Reserve Bourbon. New small details and elements helped elevate the brand and add an elegant feel to it.

Woodford Reserve is known as one of the leaders of the super-premium whiskey category since 1996. Its balanced taste and breakthrough design helped it become one of the fastest-growing bourbon brands in the world. They needed to reinforce the position as a global industry leader by evolving the brand identity and packaging design.

Major changes in Woodford Reserve brand language include a more refined logotype and color palette, iconography depicting the distilling process, and illustrations. The new look features new bottle structures, closures, and labeling treatments.