Van Gogh vodka redesign
Van Gogh Vodka enlisted Spring Design Partners to contemporize the flavored vodka brand for today's consumer by updating its packaging. Packaging had to become more outspoken with a simple yet bold visual strategy that would create a dynamic gallery of flavors.
The design concept is anchored by a blank canvas upon which Van Gogh Vodka creates a window to an artful and vibrant expression of flavor that invites consumers into the story. Use of tactile varnishes creates a sense of texture across the distinctive brushwork, further amplifying the consumer experience. The new eye-catching packaging is inspired by the iconic works of Vincent Van Gogh.