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Van Gogh vodka redesign

November 24, 2017 Category: Packaging

Van Gogh Vodka enlisted Spring Design Partners to contemporize the flavored vodka brand for today's consumer by updating its packaging. Packaging had to become more outspoken with a simple yet bold visual strategy that would create a dynamic gallery of flavors.

Van Gogh vodka redesign

The design concept is anchored by a blank canvas upon which Van Gogh Vodka creates a window to an artful and vibrant expression of flavor that invites consumers into the story. Use of tactile varnishes creates a sense of texture across the distinctive brushwork, further amplifying the consumer experience. The new eye-catching packaging is inspired by the iconic works of Vincent Van Gogh.

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