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Uber Eats get a rebranding

December 17, 2017 Category: Branding

On its second anniversary, Uber Eats is freshening its look. The new look and logo are meant to reflect the endless possibilities of food.

Uber Eats get a rebranding

Uber Eats is now in 200 cities worldwide, with 80,000 restaurant partners, up from 20,000 just over a year ago.

The refreshed app features a new logo - "eats" is featured much more prominently in its design, and they’ve ditched the fork in a nod to the app’s increasingly global audience. Their brand style has been updated and features geometric shapes, perfect for telling stories about the endless possibilities in types of food, times of day, and situations.

It was better
Got better