Taco Bell gets a new logo
Taco Bell is a Tex-Mex chain of fast-food established in 1962 by Glen Bell. It recently introduced a new logo designed by Lippincott and Taco Bell’s internal design group, TBD.
The old logo seemed more complex and boasted a bold use of blue and magenta colors together, which became part of the brand identity.
The new logo is an evolution, not revolution. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework. Changes in brand identity has only involved the logo and restaurant interiors. The first brand-new restaurant with fresh identity has recently opened in Las Vegas.