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Taco Bell gets a new logo

October 30, 2017 Category: Logo

Taco Bell is a Tex-Mex chain of fast-food established in 1962 by Glen Bell. It recently introduced a new logo designed by Lippincott and Taco Bell’s internal design group, TBD.

Taco Bell gets a new logo

The old logo seemed more complex and boasted a bold use of blue and magenta colors together, which became part of the brand identity.

The new logo is an evolution, not revolution. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework. Changes in brand identity has only involved the logo and restaurant interiors. The first brand-new restaurant with fresh identity has recently opened in Las Vegas.

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