STS TV-channel gets rebranded
Russian entertainment TV-channel STS recently got new logo and identity. Its signature colors now include black, and its logo is vertically oriented.
Black and yellow replaced orange and yellow as brand's signature colors. New dynamic logo has now both vertical and horizontal orientation. Fresh identity is based on a universally applicable dynamic object that can take various shapes. As the result, identity has become an entertainment itself.
Color yellow symbolizes positive emotions and vivid impressions, while the contrast with black makes the new identity bold and juicy. Animated logo plays an equally important role in the visual representation of the brand, elevating STS TV-channel to the trend-setting elite.