"Ryazanochka" flour rebranding
Together with 2Sharp Agency, Ohmybrand studio took part in rebranding “Ryazanochka” flour for “Grain Holding” company, one of the biggest flour producers. The aim was to show European quality of the product and its naturalness.
The new packaging allows consumers to get in touch with the richness of Russian land. The new look of “Ryazanochka” flour is pleasure for the eyes: wheat fields, endless sky, heartwarming rustic comfort. Large panoramic photos make it easy to differentiate products in a wide range of SKUs. Innovative for the category, minimalistic visual solution allows the brand to stand out on the shelf and show high quality of the product.