New packaging for Staropramen beer
Cocoon agency developed new packaging design for Staropramen beer.
For the last 150 years, Staropramen has been brewed with passion in the Smíchov Quarter of Prague. New visual identity takes the brand back to its roots.
Main design challenge was to give meaning to modern tradition. Staropramen holds tightly to their Czech heritage while welcoming the present day. The Smíchov area has changed a lot in the last century, but the essence of Staropramen’s recipe with quality ingredients has never disappeared. The brand is aligned with the future, yet never loses sight of their proud origins. Staropramen unified their local and international identities by returning to key values such as a rich history of craftsmanship and proud ties to their Prague heritage. Now, Staropramen beer is recognizable regardless of which country it is enjoyed in.