New packaging for Bud66
BridgerConway designed the packaging for BUD66, a sub-brand of Budweiser that has a strong following in Paraguay.
BUD66 is one of the most important beer brands from Paraguay with a smooth and easy taste.
To manifest market leadership, BUD66 decided to shift to a new position, a new way of speaking and the development of their packaging. This redesign can't be called revolutionary, it's rather an evolution aligned with the global brand positioning.
The new can and bottle design is quite in line with the previous one. But they used different packaging resources to activate and position the brand in Paraguay, generating an interactive mosaic that unveiled the new label weekly, drawing the attention of the press and the general public.