New logo for Vodafone
Established in 1991, Vodafone is one of the world’s largest telecommunications companies in the world. In October Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning.
The new logo is flatter and simpler as it has lost all of the 3D-renderings. The new visual identity places much greater emphasis on Vodafone’s iconic "speech mark", which is the center of attention in this marketing campaign.
The new brand strategy focuses on optimistic attitude to the future. New slogan "The future is exciting. Ready?" will be only partially translated from English into other languages, leaving the "Ready?" part as it is.