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New logo for Calvin Klein

December 3, 2017 Category: Logo

As the new creative director Raf Simons joined Calvin Klein team, the clothing and accessory brand is moving towards restoring the authentic Calvin Klein spirit. As part of the new brand strategy, the company presented a new logo.

New logo for Calvin Klein

The changes in the logo are minor: upper case letters have been replaced by bigger capital letters, which made the logo look legible and straight. The color and font stayed the same. The reworked logo was executed by British graphic designer Peter Saville, who drew the iconic "Unknown Pleasures" album cover by Joy band.

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