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New logo and identity for Eurovision-2018

November 14, 2017 Category: Identity

First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition, where hosts and participants are member countries of the European Broadcasting Union (EBU). Each country is represented by a singer performing an original song, and then the viewing public selects the winner. Nearly 200 million people watch the televised event. Past winners have included ABBA and Celine Dion. Each year the competition is hosted by a winning country of the previous year competition.

New logo and identity for Eurovision-2018

Every year the Eurovision logo stays intact, but each edition has its own identity. In 2017 Ukraine was hosting the competition. As a basis for Eurovision-2017 visual identity we have chosen traditional Ukrainian necklace, elements of which symbolize participants of the contest. Bead after bead, countries, which take part in Eurovision, together create a captivating celebration of music.

In 2018 it will be Portugal's turn to be the hosting country. Portugal has always connected Europe to the rest of the world through the ocean, and 500 years ago Lisbon was the center of many of the world’s most important sea routes. Today, Lisbon is using the ocean’s connectivity as inspiration with the slogan All Aboard!, inviting the international community to come together for this year’s competition.

Europe is a collective of many, and this has also inspired RTP’s design team to introduce multiple logos for 2018, rather than a single image. The main logo depicting a shell comes with twelve other derivations, which depict the wonders of a floating world, such as plankton and a range of other organisms which are essential for balance in aquatic ecosystems. Through these multiple logos, the creative concept portrays key themes such as diversity, respect and tolerance.

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