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New Bacardi logo

November 22, 2017 Category: Logo

Bacardi is one of the most well-known rums around the world today, First sold in 1862 in Cuba. Today, Bacardi is owned by Bacardi Limited, the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands that include Bombay Sapphire gin and Grey Goose vodka.

New Bacardi logo

In November 2013, Bacardi introduced a new global campaign - “Bacardi Untameable Since 1862”. As part of the campaign Bacardi got a new logo and later - new packaging design.

Looking deep into the Bacardi archives to uncover the authentic bat designs over the past 150 years, the new logo is a creation inspired by Bacardi bat hand-drawn designs from the early 1900s.The Bacardi word mark has also been updated, influenced by the Cuban Art Deco style from the late 1920s to early 1930s.

It was better
Got better