New Bacardi logo
Bacardi is one of the most well-known rums around the world today, First sold in 1862 in Cuba. Today, Bacardi is owned by Bacardi Limited, the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands that include Bombay Sapphire gin and Grey Goose vodka.
In November 2013, Bacardi introduced a new global campaign - “Bacardi Untameable Since 1862”. As part of the campaign Bacardi got a new logo and later - new packaging design.
Looking deep into the Bacardi archives to uncover the authentic bat designs over the past 150 years, the new logo is a creation inspired by Bacardi bat hand-drawn designs from the early 1900s.The Bacardi word mark has also been updated, influenced by the Cuban Art Deco style from the late 1920s to early 1930s.