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"Miratorg" restyling

November 13, 2017 Category: Packaging

BRANDEXPERT The Freedom Island branding agency created a new packaging design for Miratorg semi-finished and convenience foods and developed new principles of effective product differentiation.

“Miratorg“ restyling

This category of products occupies a priority place in the Miratorg portfolio and includes dozens of products based on poultry meat, pork and beef, including nuggets, strips, cutlets, ready-made burgers, lasagna, paella, etc. All this assortment has been presented on the shelves for years in stylistically scattered, very different and often obsolete designs.

Designers used three key instruments for radical packaging makeover: 1) introduced fixed positioning of the logo in the upper right hand corner that helped increase brand recognition and enhance brand perception; 2) used strong professional images that are appetizing and trigger customers to purchase; 3) made the new packaging more informative using simple iconography.

It was better
Got better