Starting from March 2018 all MINI cars will get a new logo, that was officially presented several days ago. The first car to boast the new logo is MINI Electric Concept electrocar, which has debuted at the 2017 Frankfurt Motor Show.
The new logo has become flat with the brand name written in all caps. The previous 3D version served MINI since 2011. Global rebranding has been triggered by Oliver Heilmer becoming new Hear Designer of the company. Before coming to MINI he developed interiors for BMW.