Home Credit Bank renews its logo for the first time in 15 years
Russian Home Credit Bank recently changed its logo and identity in order to attract younger audience. New identity is going to be used in office interior and marketing materials. The new identity was developed by Funky Business agency.
Bank's press release says that this refresh reflects the scope to broaden the target audience with special focus on younger clients and modern technological innovations. In June 2017 Home Credit Bank launched an online shop, where goods could be bought on the hire-purchase system. Therefore, it doesn't only loan or deposit money, but also helps people with their purchases.
The refreshed logo mirrors new company goals: focus on technology and client service. The font was individually developed for "Home Credit Group" and is easy to read even off small screens. "O" in the new logo symbolizes a smiley face emoji and expresses friendliness.