Fresh logo for Armani Exchange
Armani exchange fashion brand has a fresh new logo! Restyling was executed by an in-house collaboration with Anagrama studio.
Armani Exchange has introduced a revised version to its logo that keeps the overall aesthetic but now presents all the elements in a streamlined sans serif approach. The biggest change is in the "AX" monogram that has lost its serifs and Didone structure for a cool sans serif with heavier thin-thick contrast.