eBay presented new logo and website

To celebrate 25th anniversary eBay teamed up with NY-based Form& agency to develop new identity and logo for the successful online auction platform. The original multi-colored wordmark was replaced by the single color wordmark.

Modern, inviting, and optimistic Market Sans typeface is perfect for the new website and marketing materials. The new eBay website grid system was designed to feel like an opened package or a shelf of goods. It looks like it is working seamlessly across experiences and mediums.

The result of this rebranding is neat and modern, a big step forward, when it comes to the visual part.