Balenciaga rolls out new logo

Balenciaga recently debuted a redesigned logo. Modified under the guidance of the brand’s Artistic Director, Demna Gvasalia, who has been in the position since the end of 2015, the logo remains simple but the typography has been changed.

Against grey background, the new typeface appears more condensed and thicker. The logo is, according to the brand’s mini-statement, “inspired by the clarity of signal signs found in public transport.”