As the new creative director Raf Simons joined Calvin Klein team, the clothing and accessory brand is moving towards restoring the authentic Calvin Klein spirit. As part of the new brand strategy, the company presented a new logo.
In 2016 the Milan office of Futurebrand agency was commissioned to modernize the logo and packaging of Nesquik brand. First sold in 1948 (as Nestle Quik), Nesquik began as a single chocolate powder product to mix into milk and now has grown to a wider line of products that include ready-to-drink bottled milk, syrups, cereal, and a few other extensions like candy bars.
Roust Group, the largest integrated spirits producer and distributor in Central and Eastern Europe, has completed Russian Standard Platinum packaging restyling. It's the first serious makeover since the brand was created in 2001.