The Coca-Cola Company released new packaging for Schweppes tonic core range, while also launching a new, premium brand of Schweppes tonics and starting an advertising campaign. As numerous rival tonic brands flooded the market, Schweppes decided to take radical and costly action in order to fight back against new entrants.
Bacardi is one of the most well-known rums around the world today, First sold in 1862 in Cuba. Today, Bacardi is owned by Bacardi Limited, the largest privately held, family-owned spirits company in the world with a portfolio of more than 200 brands that include Bombay Sapphire gin and Grey Goose vodka.
Van Gogh Vodka enlisted Spring Design Partners to contemporize the flavored vodka brand for today's consumer by updating its packaging. Packaging had to become more outspoken with a simple yet bold visual strategy that would create a dynamic gallery of flavors.
Established in 2005 and launched in 2007, Chobani is a brand of organic Greek yogurt from the US, which has become the most popular yogurt brand in the country in just a decade. Danone, Yoplait and Activia are simply left behind. At the height of their success, Chobani decided to change the logo and packaging of America's most favorite yogurts with the help of in-house design team.
Daihatsu Indonesian office introduced the brand new restyled Terois. It has enormously improved in both design and features, but has kept front-engine, rear-wheel drive layout and ring-bridge structure. The previous renovation of Terois took place in 2006.
In 1775 an authorized genièvre (gin) making distillery opened at the Citadelle in Dunkirk, which was the royal distillery with an exclusive 20-year privilege. Citadelle gin is now produced in the South-West of France at the Maison Ferrand distillery using the same technology as 200 years ago.