Introduced in 1940, Fanta is not just the second oldest brand of The Coca-Cola Company but also its second largest brand. In 2016, 8 years after the last redesign, executed by the in-house design team based in San-Francisco, Fanta's logo and packaging design saw radical changes. The Coca-Cola Company did not disclose the authors of new design.
Together with 2Sharp Agency, Ohmybrand studio took part in rebranding “Ryazanochka” flour for “Grain Holding” company, one of the biggest flour producers. The aim was to show European quality of the product and its naturalness.
Shokoladnitsa is a well-known café brand across Russia rooted in the Soviet history. It has long been the iconic location in terms of both food and service since it first appeared in Moscow in 1964. Yet in the past few years the chain has been losing market share due to newly emerging concepts in the two major areas of its business - coffee and dining. The brand had to target a new generation of consumers while preserving its existing devotees. SmartHeart agency from Moscow was commissioned to complete the task.
Russian Home Credit Bank recently changed its logo and identity in order to attract younger audience. New identity is going to be used in office interior and marketing materials. The new identity was developed by Funky Business agency.
Established in 1888, Kodak is a technology company focused on imaging. In 2016 Kodak decided to get back into the consumer market: they eleased the Ektra, a photography-first smartphone, and announced the return of the Super 8 camera and film. To gradually coincide with this return as a more general consumer brand, Kodak has reinstated its iconic logo with a typographic and identity update by NY-based Work-Order agency.