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Identity

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Established in 2006, BlaBlaCar is a long-distance carpooling platform that connects people looking to travel long distances with drivers going the same way, so they can travel together and share the cost. The platform encourages conversations, allowing each member to specify their level of chattiness from “Bla” to “BlaBlaBla”. Recently BlaBlaCar introduced a new identity designed by UK-based Koto. New identity is based on the new mission, which is "to bring people closer to each other, and to the places they love".

February 1, 2018 Category: Identity
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Rimowa, an abbreviation and then compound of founder Richard Morszeck Warenzeichen name, is a Cologne based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a distinctive line of polycarbonate and aluminium products. To help reaffirm Rimowa’s position as a global leader and celebrate its 120th year, Commission agency developed this timeless and elegant identity based on the logo created by Munich-based Bureau Borsche

January 31, 2018 Category: Identity
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Established in 1888, Kodak is a technology company focused on imaging. In 2016 Kodak decided to get back into the consumer market: they eleased the Ektra, a photography-first smartphone, and announced the return of the Super 8 camera and film. To gradually coincide with this return as a more general consumer brand, Kodak has reinstated its iconic logo with a typographic and identity update by NY-based Work-Order agency.

December 4, 2017 Category: Identity
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Shokoladnitsa is a well-known café brand across Russia rooted in the Soviet history. It has long been the iconic location in terms of both food and service since it first appeared in Moscow in 1964. Yet in the past few years the chain has been losing market share due to newly emerging concepts in the two major areas of its business - coffee and dining. The brand had to target a new generation of consumers while preserving its existing devotees. SmartHeart agency from Moscow was commissioned to complete the task.

November 14, 2017 Category: Identity
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First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition, where hosts and participants are member countries of the European Broadcasting Union (EBU). Each country is represented by a singer performing an original song, and then the viewing public selects the winner. Nearly 200 million people watch the televised event. Past winners have included ABBA and Celine Dion. Each year the competition is hosted by a winning country of the previous year competition.

November 14, 2017 Category: Identity
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Introduced in 1940, Fanta is not just the second oldest brand of The Coca-Cola Company but also its second largest brand. In 2016, 8 years after the last redesign, executed by the in-house design team based in San-Francisco, Fanta's logo and packaging design saw radical changes. The Coca-Cola Company did not disclose the authors of new design.

November 9, 2017 Category: Identity
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Utair airline company has recently presented new brand concept. New identity was developed by Friends Moscow.

November 7, 2017 Category: Identity
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Australia’s largest airline has introduced a new logo and livery, designed in partnership with Quantas consultant Marc Newson and Australian branding agency Houston group.

October 31, 2017 Category: Identity
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